{"id":51550,"date":"2026-05-06T05:55:20","date_gmt":"2026-05-06T03:55:20","guid":{"rendered":"https:\/\/www.vinarstvi-fucik.cz\/?p=51550"},"modified":"2026-05-24T21:32:25","modified_gmt":"2026-05-24T19:32:25","slug":"patri-vino-do-skla","status":"publish","type":"post","link":"https:\/\/www.vinarstvi-fucik.cz\/en\/patri-vino-do-skla\/","title":{"rendered":"Does wine belong in a glass?"},"content":{"rendered":"

And what does the customer actually think? <\/strong><\/p>\n\n\n\n


These days, the world of wine isn\u2019t just concerned with what\u2019s in the bottle. Increasingly, attention is also being paid to the packaging in which the wine is actually presented to the customer.
A new study published in the journal *Cleaner and Responsible Consumption*, to which researchers from the University of Arkansas contributed, offers an interesting insight into consumers\u2019 perceptions of wine packaging. It shows that reality is \u2013 as is often the case with wine \u2013 full of contrasts.<\/p>\n\n\n\n


Glass as a symbol of trust<\/strong><\/p>\n\n\n\n


For most customers, the glass bottle remains a natural and trustworthy form of packaging. It is not just a practical container \u2014 it is a symbol.
A symbol of tradition, authenticity and a certain expectation of quality. Wine in a glass feels different. It has body, structure and a sense of ritual. Even the mere act of opening the bottle creates an experience that other types of packaging have so far struggled to replicate.<\/p>\n\n\n\n


A surprise with alternative packaging<\/strong><\/p>\n\n\n\n


Walker Bartz, the author of the study, draws attention to an interesting point. It was expected that flexible packaging \u2014 thanks to lower material consumption and more efficient transport \u2014 would be received more favourably by customers. However, the results showed the opposite. \u201cIt seems that consumers are strongly influenced by the traditional visual and tactile characteristics of glass,\u201d says Bartz. \u201cThis suggests a psychological barrier that new packaging must overcome.\u201d In other words: it is not just about rationality. When it comes to wine, emotion plays a crucial role.
<\/p>\n\n\n\n

The sustainability paradox<\/strong><\/p>\n\n\n\n


One of the most interesting findings of the study is the discrepancy in perceptions of environmental friendliness.
Around 45 per cent of respondents identified glass as the most environmentally friendly option. At the same time, however, almost 39 per cent consider it the least sustainable option.
This paradox illustrates just how complex and ambiguous the end consumer\u2019s perception of sustainability is. Facts, logistics and the carbon footprint all play a part \u2014 but perception is often shaped by habit, aesthetics and trust.<\/p>\n\n\n\n


Context is key<\/strong><\/p>\n\n\n\n


The study also confirms that packaging cannot be assessed in isolation. Alternative formats, such as cans, bag-in-box or PET, have their place. They are practical, lightweight and make sense in situations such as travelling, festivals or informal drinking. However, as soon as drinking becomes an experience, customers return to glass.
<\/p>\n\n\n\n

Wine as a ritual<\/strong><\/p>\n\n\n\n


This is precisely where the difference between wine and other drinks becomes apparent. These days, it probably comes as no surprise to anyone to buy a premium craft beer in a PET bottle or a can. With wine, the situation is different. The packaging isn\u2019t neutral. It\u2019s part of the story. And perhaps that is precisely why wine remains one of the last products where form plays almost as important a role as content.
<\/p>\n\n\n\n

Our perspective<\/strong>
At Vina\u0159stv\u00ed Fu\u010d\u00edk, we see the packaging as a natural extension of the wine itself. For us, the glass bottle is not merely a tradition. It is a way of preserving the wine\u2019s character and its development, whilst honouring the moment it is opened. This does not mean that alternative packaging has no place. On the contrary \u2014 their importance is likely to grow.
But we believe that wine which aspires to embody terroir, a story and emotion still deserves a vessel that will enhance that story. And today, that vessel is still glass.
After all, wine doesn\u2019t just begin in the glass. It begins the moment you pick up the bottle.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Petr Fu\u010d\u00edk <\/p>","protected":false},"excerpt":{"rendered":"

A co si skute\u010dn\u011b mysl\u00ed z\u00e1kazn\u00edk? Vina\u0159sk\u00fd sv\u011bt dnes ne\u0159e\u0161\u00ed jen to, co je v lahvi. St\u00e1le \u010dast\u011bji se pozornost<\/p>","protected":false},"author":4,"featured_media":51552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[301],"tags":[],"class_list":["post-51550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-povidani-o-vine"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/posts\/51550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/comments?post=51550"}],"version-history":[{"count":2,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/posts\/51550\/revisions"}],"predecessor-version":[{"id":51553,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/posts\/51550\/revisions\/51553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/media\/51552"}],"wp:attachment":[{"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/media?parent=51550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/categories?post=51550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vinarstvi-fucik.cz\/en\/wp-json\/wp\/v2\/tags?post=51550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}